A$AP Rocky Rewrites Eyewear History
When Ray-Ban, the most iconic name in eyewear, appoints a creative director for the first time in its history, it has to be someone with undeniable cultural impact. Enter A$AP Rocky — global rap superstar, fashion disruptor, and founder of the creative agency AWGE.
SOURCE : RAYBAN
His first official move as Ray-Ban’s Creative Director?
The launch of the bold, genre-defying Wayfarer Puffer Collection — and it’s now available at select Serah Opticals and Athens Vision store in Dubai.
The Puffer is not your average pair of shades.
It’s a reimagining of the legendary Wayfarer, built with oversized volumes, exaggerated sculpting, and deep-tinted lenses — embodying the inflated, high-shine, puffer aesthetic Rocky brought to the Met Gala.
👓 Available in:
- 7 bold colourways: Black, White, Blue, Green, Red, Yellow, Pink
- 2 styles: Sunglasses & Optical Frames
- Signature Puffer Silhouette with Rocky’s custom packaging & branding
Every piece carries A$AP’s fingerprint — from the shape to the colour palette to the design mood.
SOURCE : RAYBAN
Where to Buy the A$AP Rocky Ray-Ban Collection in Dubai?
The A$AP Rocky Puffer collection is now exclusively stocked at:
- Athens Vision Opticals – Limited drop availability in select colours and styles
- Serah Opticals – AL Ghurair Centre , Reefmall, Shindagha City Centre, Barshamall & more
💬 Want to check availability or pre-book?
Tap below and send:
👉 “Send A$AP Collection and Best price”
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This is not just another sunglasses release.
It’s the start of a new era in fashion eyewear — with A$AP Rocky steering the ship.
